# Motion templates (https://docs.apparelai.app/video/motion-templates)

A motion template sets how the model and the camera move in your video. There are 20 fashion video templates. Below, they're sorted by where they work best: product pages, Reels and social media, campaigns and lookbooks, and websites. In the app, tiles with a play icon show a preview of the motion, so you can watch it before you choose.

The same templates are available in [AI Image to Video](/video/image-to-video) and when you [create a video inside a project](/video/project-videos). If none of them fits, choose **Your own idea** and describe the motion yourself.

## For product pages [#for-product-pages]

Show fit, drape and detail where shoppers decide.

| Template | What it does |
| --- | --- |
| **Fit check** | Shows the fit, stretch and silhouette. |
| **Seamless loop** | Subtle motion that loops on product pages. |
| **Product spin** | A smooth full turn. Made for product-only photos, without a model. |
| **Turnaround** | Shows every side of the outfit. |
| **Fabric in motion** | Soft movement that shows the drape. |
| **Detail reveal** | Brings the craftsmanship into focus. |

## For Reels and social media [#for-reels-and-social-media]

Fast motion for Reels, Stories and TikTok.

| Template | What it does |
| --- | --- |
| **Twirl** | One spin. All the movement. |
| **On the beat** | Quick pose changes made for Reels. |
| **Walk-up** | The model walks right up to the lens. Made for Reels. |
| **Street stride** | Big steps, low camera, city energy. |
| **Summer heat** | A breeze, a hair flip, a magnetic look. |
| **Game on** | Active moves that show stretch and fit. |

## For campaigns and lookbooks [#for-campaigns-and-lookbooks]

Editorial movement for campaigns and lookbooks.

| Template | What it does |
| --- | --- |
| **Wind machine** | Editorial wind. Hair and fabric in flight. |
| **Campaign walk** | A natural walk. A camera that follows. |
| **Scene reveal** | Pulls back to reveal the whole scene. |
| **Studio editorial** | Small gestures with campaign presence. |
| **Slow orbit** | A gentle arc around your subject. |
| **Everyday story** | A candid, everyday moment. |

## For websites [#for-websites]

Quiet, cinematic motion for banners and hero sections.

| Template | What it does |
| --- | --- |
| **Website hero** | Cinematic motion with room for your headline. |
| **Cinemagraph** | Almost still. One soft, looping movement. |

<Callout type="info" title="UGC Styling Tip">
Inside a project there's one more template, **UGC Styling Tip**: a creator-style video, with sound, where the model talks to the camera and gives styling advice. It's only available for photos you made in an ApparelAI photoshoot, and it costs 5 credits per second instead of 3. See [Videos from a photoshoot](/video/project-videos).
</Callout>

## Which template for which channel [#which-template-for-which-channel]

Pick the format, length and template for the place where the video will be posted. The last column shows each platform's own upload guidance.

You choose the **Format** in [AI Image to Video](/video/image-to-video), which makes videos in 720p. **Create Video** in a project has no format choice, only the template and the **Length**.

| Channel | Format | Length | Templates to try | Platform specs |
| --- | --- | --- | --- | --- |
| Amazon product listing | Landscape 16:9 | 15 to 30 s | Fit check, Product spin, Turnaround | MP4 or MOV, 1920×1080 recommended (1280×720 minimum) |
| Shopify and D2C store | Portrait 9:16 or Landscape 16:9, to suit your theme | 5 to 10 s | Seamless loop, Fabric in motion | MP4, MOV or WebM, up to 1 GB and 10 minutes |
| Instagram Reels and Stories | Portrait 9:16 | 7 to 15 s | Twirl, On the beat, Walk-up | MP4, 1080×1920 recommended |
| TikTok and TikTok Shop | Portrait 9:16 | 10 to 20 s | Street stride, UGC Styling Tip (in projects) | MP4, 1080×1920 recommended; add natural sound |
| Meta and Google motion ads | Portrait 9:16 | 7 to 15 s | Summer heat, Campaign walk | 9:16 suits Reels, Stories and Shorts placements; show the product in the first second |

<Callout type="warn" title="Check the specs before you upload">
Platform specs are each platform's own published guidance as of September 2026. Requirements change, so check each platform's help center before you upload.
</Callout>

Selling on Flipkart or Meesho? Use the product page templates, which show fit, drape and detail, and check the marketplace's seller help center for its current video requirements.

## Which template for which garment [#which-template-for-which-garment]

Motion suits anything with drape and movement, which is why sarees, lehengas, dupattas and flowing dresses tend to look strongest. Good places to start:

| Garment | Templates to try |
| --- | --- |
| Sarees | Fabric in motion, Detail reveal, Wind machine |
| Lehengas | Twirl, Fabric in motion, Detail reveal |
| Salwar suits and suit sets | Fabric in motion, Turnaround, Detail reveal |
| Kurtas, sherwanis and bandhgalas | Turnaround, Detail reveal, Studio editorial |
| Western womenswear | Fit check, Walk-up, Street stride |
| Kidswear | Twirl, On the beat, Everyday story |
| Structured pieces | Slow orbit, Detail reveal, Seamless loop |
| Ghost mannequin and other product-only photos | Product spin, Seamless loop, Detail reveal |

## Write your own motion [#write-your-own-motion]

Choose **Your own idea** and describe any movement or scene in your own words. In a project's **Create Video** window, you type it in **Describe your video**. For example:

- "Slow zoom while the model turns her head and the dupatta lifts in the wind."
- "Close up on the embroidery, then pull back as she laughs."
- "Model walks toward camera, pauses, smiles, dupatta lifts gently. Soft warm light, golden hour."

To change a template only a little in AI Image to Video, keep the template and add a note in **Anything to change?** instead, like "slower camera, turn to the left". Create Video in a project doesn't have this note.

When you write your idea:

- Say what the camera does: a slow zoom, a close-up, a pull back.
- Say what the model does: turns her head, walks toward the camera, pauses, smiles.
- Say what the fabric does, like a dupatta lifting in the wind.
- Add the light or mood if it matters, like soft warm light or golden hour.
- Put the moments in the order you want them to happen.

## Related [#related]

<Cards>
  <Card title="Turn a photo into a video" href="/video/image-to-video" description="Make a video from any clothing or product photo." />
  <Card title="Videos from a photoshoot" href="/video/project-videos" description="Make videos inside a project, including the UGC Styling Tip." />
  <Card title="Make ghost mannequin shots" href="/ai-tools/ghost-mannequin" description="Product-only shots that work well with Product spin." />
</Cards>